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  • Digital Media Coordinator

    Posted: 02/11/2021

     
    Digital Media Coordinator
     
    JOB CLASS TITLE: Information & Communications Spec I
     
    POSITION NUMBER: 60033283
     
    DEPARTMENT: Dept of Natural and Cultural Resources
     
    DIVISION/SECTION: NC Zoo
     
    SALARY RANGE: $33,960.00 - $57,493.00 Annually
     
    RECRUITMENT RANGE: $33,960 - $41,323
     
    SALARY GRADE / SALARY GRADE EQUIVALENT: GN08
     
    COMPETENCY LEVEL: Not Applicable
     
    APPOINTMENT TYPE: Permanent Full-Time
     
    WORK LOCATION: Randolph County
     
    OPENING DATE: 02/09/21
     
    CLOSING DATE: 03/01/21 5:00 PM Eastern Time
     
    DESCRIPTION OF WORK:
    Recruitment Range - $33,960 - $41,323
    Salary Grade: GN08
    This position is located at:
    NC Zoo, Asheboro NC 

    Our goal is to promote equity and inclusion among our employees and our programming to reflect and celebrate our state's diverse population, culture, and history by expanding engagement with diverse individuals and communities.  
     
    Primary Purpose of this Position:
    This Digital Media Coordinator position will serve as the digital, media and communications services support  for the North Carolina Zoo. This position involves planning, developing, and executing communication strategies that promote the Zoo and its programs to the public. The key focus of the digital media coordinator is to assist with raising the public perception of the brand, promote the Zoo’s mission and market the Zoo experience. 
     
    This person must be a creative, strategic and analytical thinker that works well in a team environment, takes direction and manages projects with limited supervision.  
    The position will work on the Communications team, assisting with developing new content for social media and web, digital advertising, and other marketing functions.  
    This position interacts directly with the Public Relations Officer, Director of Communications and Marketing, Lead Digital Media Specialist and senior management staff throughout the park. 
    Under general supervision, the employee is required to exercise reasonable initiative and independent judgment in performing work assignments.
     
    Key Responsibilities and Accountably: 
    •  Execute the social media strategy through postings, planning, platform determination and adhering to brand messaging.
    • Support and help execute the team’s plan on optimizing social channels for maximizing traffic and engagement.
    • Communicate with social media followers and appropriately respond to queries in a timely manner and monitor customer conversations. 
    • Routinely capture and analyze the appropriate social engagement data and metrics, insights and best practices, and use that information to advise future social strategy.
    • Assist with and execute digital marketing strategy and ensure these programs meet timelines, budgets and are executed with excellence.
    • Assist with implementation and execution of communication team-related activities such as special events and media tours.
    • Plan, submit and maintain area/regional/state digital and traditional calendars with up-to-date info on Zoo’s events and programs. 
    • Assist team with digital asset management (photos, videos, audio, etc.)
    • Assist the creative team in miscellaneous production tasks including finding produced images and video footage as requested.  Example: assist with getting image approvals from senior management staff for the creative team.
    • Assist team in writing projects such as ad copy, press releases, media alerts, social copy and website copy.
    • Collaborate with internal Zoo teams to cultivate and elevate mission-based activities or programs.
    Candidate Requirements:
    • Job offer is contingent upon passing a pre-employment screen conducted by assigned provider.
    • Ability to work a flexible schedule, including some work weekends, holidays, and after hour events.
    • Must have demonstrated computer skills with Microsoft Office (Word, Outlook, Excel and Power Point) products. 
    • Must have a good understanding of aspect ratios and basic photo editing. Knowledge of Adobe Creative Cloud programs is a plus.
    • General knowledge of journalistic and communication principles and practices and disseminating information to the public.
    • Demonstrable social engagement and analytics tools knowledge.
    • Must be creative and effective resourceful thinker and marketer.
    • Must be able to manage projects, multitask, and accurately prioritize projects and meet deadlines.
    • Must be able to remain flexible and be comfortable working in an intense, quick-changing environment.
    • Must be personable, on-camera skills for such projects as Facebook Live and other media and PR events.
    Division Information:
    The North Carolina Zoo exists for the enjoyment, education, and inspiration of all of North Carolina's citizens and visitors to the zoo. The mission of the zoo is to encourage the understanding of and commitment to the conservation of the world's wildlife and wild places through the recognition of the interdependence of people and nature. The Zoo displays, conserves and protects representative examples of natural beauty, plant and animal species and ecological features of the North American and African regions of the world through the presentation of live animal exhibits from these regions.
    Please visit our website awww.nczoo.org for more information.

    Department Information:
    The Department of Natural and Cultural Resources' (DNCR) vision is to be the leader in using the state's natural and cultural resources to build the social, cultural, educational and economic future of North Carolina. Our mission is to improve quality of life by creating opportunities to experience excellence in the arts, history, libraries and nature throughout North Carolina.  The Department works to stimulate learning, inspire creativity, preserve the state's history, conserve the state's natural heritage, encourage recreation and cultural tourism, and promote economic development.  Our goal is to promote equity and inclusion among our employees and our programming to reflect and celebrate our state's diverse population, culture, and history by expanding engagement with diverse individuals and communities. We encourage you to apply to become a part of our team.
    Please visit our website athttps://www.ncdcr.gov for more information.
     
    KNOWLEDGE, SKILLS AND ABILITIES / COMPETENCIES:
    *****Job offer is contingent upon passing a pre-employment screen conducted by assigned provider.
    • Demonstrated working experience in social media platforms including Facebook, Twitter, Instagram, etc. for audience engagement.
    • Demonstrated working experience with third party social media management such as HootSuite, Sprout, Agora Pulse, etc.
    • Demonstrated working experience managing paid social media and digital ad campaigns.
    • Demonstrated experienced writing according to correct English usage and accepted standards of media outlets. 
    • Proven skills in writing and editing of copy in varying lengths and subject matter.
    Management Prefers - 
    • Preferred experience with SEO and Google Adwords.
    • AP style writing experience preferred.
    • Working experience with SharePoint and Microsoft Teams. 
     
    MINIMUM EDUCATION AND EXPERIENCE REQUIREMENTS:
    Bachelor's degree in communications, public relations, public affairs, journalism, English, or related field from an appropriately accredited institution; or an equivalent combination of education and experience.
     
    SUPPLEMENTAL AND CONTACT INFORMATION:
    The Department of Natural and Cultural Resources (DNCR) selects applicants for employment based on required education and experience and job-related knowledge, skills, and abilities without regard to race, religion, color, national origin, sex, pregnancy, gender identity or expression, sexual orientation, age (40 or older), disability, National Guard or veteran status, genetic information, political affiliation or political influence.
     
    Please be sure to complete the application in full. Resumes may be uploaded with your application, but will not be accepted in lieu of a fully completed application and will not be considered for qualifying credit.  "See Resume" or "See Attachment" will NOT be accepted.
     
    Degrees must be received from appropriately accredited institutions.  Transcripts, and degree evaluations may be uploaded with your application.
     
    To obtain veterans preference, you must scan and upload a copy of your DD-214 or discharge orders.
     
    Technical issues submitting your application, please call the NeoGov Help Line at 855-524-5627.
     
    Applicants requesting and receiving an accommodation under the Americans with Disabilities Act (ADA) are eligible to submit paper applications via mail or by fax.  Please call the human resources office for assistance.
     
    If multiple applications are submitted to an individual posting, only the most recent application received prior to the closing date will be accepted. Applications must be submitted by 5:00 PM on the closing date.
     
    Due to the volume of applications received, we are unable to provide information regarding the status of your application over the phone. To check the status of your application, please log in to your account.  Upon the closing date, applications are "Under Review" and will be screened by Human Resources for the qualified applicants. The hiring process may take an average of 6 – 8 weeks.  
     
    It is the policy of the State of North Carolina and the N.C. Department of Natural and Cultural Resources that all employees provide proof of employment eligibility (immigration and naturalization) on the first day of employment.   We participate in E-Verify (Employment Eligibility Verification System).
     
      CONTACT INFORMATION: 
      N.C. Department of Natural and Cultural Resources
      Division of Human Resources
      4603 Mail Service Center
      Raleigh, NC 27699-4603
      Phone:  919-807-7373
     

     
     

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